This platform uses both its own cookies and third-party cookies, during the browsing session and permanently, to function correctly, obtain information about traffic or remember the actions and preferences of users for future visits.
What are cookies?
A cookie is a file that is downloaded to your computer or device when you access our platform. Cookies allow us to store and retrieve information about a user’s browsing habits or about their device. Depending on the information contained and how the device is used, cookies can be used to recognize the user.
Cookies used by Last or by a third party acting on your behalf are only associated with an anonymous user and their computer. We do not store sensitive personally identifiable information in the cookies we use.
Purpose
Thanks to cookies, the Last server, or a third party acting on its behalf, may recognize the browser used by the user’s computer to facilitate navigation. They are also used to measure audience, analyze traffic data, monitor progress, and track the number of entries.
Similarly, the web servers and the Last application can automatically detect the IP address and domain name of the user. All this information is recorded in a server activity file that allows data processing for statistical analysis. This includes the number of page impressions and visits to web and application services, among other things. In any case, this file is anonymized to prevent user identification.
Types of cookies
Our platform uses both own cookies and third-party cookies for different purposes, including:
Own cookies: These are sent to your computer or device from our platform.
Third-party cookies: These are sent to your computer or device from a domain or website that we do not manage, but another entity that processes the data obtained through cookies.
Session cookies: These cookies are designed to collect and store data while you access our platform.
Persistent cookies: This type of cookies store data on the device and can be accessed and processed for a certain period, ranging from a few minutes to several years.
Analytical cookies: These, whether managed by us or by third parties, allow us to quantify the number of users and perform a statistical analysis of how users use our platform. We analyze the browsing activity in our application to improve the services we offer.
We use Google Analytics to collect information anonymously and create reports on website and app trends without identifying individual users. This allows our app to remember information that changes the appearance or behavior of the site. The provider of this cookie is Google.
We use Google AdWords to collect information anonymously and create reports on visits generated through Google AdWords advertising without identifying individual users. In this way, our app sends information to Google to create reports on the marketing campaigns launched. The provider of this cookie is Google.
We use Google to collect information anonymously and create reports on visits generated through Google-managed ads without identifying individual users. Our platform sends information to Google to create reports on marketing campaigns launched. The provider of this cookie is Google.
We use Facebook to collect information anonymously and create reports on visits generated through Facebook advertising without identifying individual users. Our app sends information to Facebook to create reports on marketing campaigns launched. The provider of this cookie is Facebook.
Consent
We inform you that we may use cookies on your device whenever you have given your prior consent, except in cases where cookies are necessary for navigation through the application.
The use of different cookies by our platform allows us to distinguish yourself from other users, offer you a better experience and identify problems to improve our platform. If you consent, we will use cookies that allow us to know more about your preferences.
You can block or disable cookies that are not necessary for the use of our platform through your browser settings. If you block or disable them, you will still be able to use our platform, but some services may be limited and your experience may be less satisfying.
If you wish to revoke your consent to our cookie policy, you must remove them from your device through your browser settings.
We recommend reviewing this policy every time you access our platform to stay informed about any changes.